Exclusive Interview: Gprime High-End Rental LED Display – Precise Positioning to Meet High-End Demands
June 4, 2025
In March 2025, a reporter from DAV Digital Audio-Visual Engineering Network interviewed Mr. Xu, Chief R&D Engineer of GCL, at an exhibition site to gain insights into the company’s innovative achievements and strategic layout in the LED display field. According to market forecasts, China’s LED display market is expected to exceed 120 billion yuan in 2025, with an annual growth rate of 25%. As a key niche sector, stage rental will continue to benefit from the booming cultural and entertainment industry and continuous technological iteration.
With the gradual maturity of Micro/Mini LED technologies, demand for small-pitch LED displays (such as P1.2-P1.6) in the high-end stage rental market is growing rapidly. These products offer higher resolutions (e.g., 4K/8K) and more delicate display effects, meeting the extremely high image quality requirements of scenarios like film and television shooting and virtual production. In response, Chief Engineer Xu stated that the stage rental LED display market will further exhibit characteristics of "technological high-endization, application scenario-specificity, refined service, and differentiated competition" in the future. Therefore, LED display enterprises need to address market challenges through technological innovation, ecological cooperation, and service upgrades, while also focusing on green sustainable development and global deployment.
Mr. Xu told the DAV reporter that GCL’s newly launched Gprime high-end rental LED display precisely captures this market trend. He introduced that the Gprime series specializes in indoor and outdoor small-pitch rental (P1.25, P1.5, P1.9) fields. Although the current market is still dominated by P1.9, P2.6, and P2.9, GCL has chosen to prioritize entering the small-pitch rental segment in consideration of the general trend of shrinking LED display pitches, aiming to meet the needs of the high-end rental market.
Meanwhile, the product adopts fully encapsulated GOB waterproof modules, ensuring high reliability and adaptability to various complex environmental conditions. Its standard display performance of 7680Hz+16bit meets the strict color and image quality requirements of all shooting scenarios. Additionally, the ultra-light cabinet design simplifies installation and maintenance, allowing single-person operation. The patented technology modules further endow the product with high-precision display effects... Combining multiple advantages, it can be called a benchmark product in the high-end stage rental market.